Tracking options and analytics are set up to seek out trends using the following reports. Google analytics, once set up for your website, generate these reports automatically.
Keyword Correlation Source Report
This report is among the most important. You must discover trends In order to minimize ad spending and maximize your ROI. How do prospects, those most likely interested in your product or service, get referred to you - did those potential clients come from paid ads or from natural search engine rankings?
Keyword Source Report
This report can look at many variables and generate sophisticated reports related to purchase behavior.
Natural Rankings Report
Rankings Report is set up to generate an analysis of search engine rankings.
Marketing Optimization Report
This report will analyze website visitor behavior. This includes number of visitors, number of page views per visitor, average time spent on each web page, as well as the percent that instantly exit, known as bounce rate.
Content Optimization Report
This report analyzes navigation and content performance. When navigation design is weak visitors lose there way and fail to find what they are looking for. If a website is not clear and simple to navigate, visitors become frustrated and typically bounce back from where they came from and continue search for their desired content and possibly land on a competitors website. SEO friendly navigation should make it easy for your website visitors to find their desired content giving them an opportunity to take action. Landing pages must be specifically designed to show your visitors what they are looking for and present a call to action converting a prospect into a client and close the sale.
E-Commerce Analysis Report
Track conversion rates, loyalty and customer returns, time onsite before purchase, number of visits, and custom track, poll, and collect e-commerce specific performance data.